12. So many powerful economic interests make so much money from such unsustainable business practices and so many people enjoy such great levels of comfort, convenience and entertainment through such unsustainable means that achieving genuine, meaningful sustainability will be very upsetting to a lot of people. In other words, the necessary and inevitable changes are gonna PISS PEOPLE OFF.
13. Therefore, in order to achieve genuine, meaningful sustainability, those in positions of power must carry out dramatic, sweeping changes for which there may not yet be widespread, popular support. The practice of politicians tiptoeing around, reluctant to upset people must end. True leaders must be ready to say, “Here’s what we’re gonna do. Here’s why. And this pallet of document boxes is the scientific research supporting our decision, so please stop shouting and start reading.”